control

What Does Good Financial Control Look Like in a Business?

August 20, 20246 min read

What Does Good Financial Control Look Like in a Business?

“Financial control” can sound like a fairly corporate accounting term.

But the principle is straightforward.

It's about knowing that the financial side of your business is under control.

That doesn't mean watching every penny yourself or producing endless spreadsheets and dashboards.

It means having reliable records, clear processes and enough financial information to understand what's happening in the business.

For an established owner-managed business, that becomes increasingly important as the numbers and decisions get bigger.

Financial Control Starts With Reliable Bookkeeping

Before thinking about management accounts, forecasts or KPIs, the underlying financial records need to be right.

Are the bank accounts reconciled?

Have transactions been recorded correctly?

Are invoices being raised?

Are supplier balances sensible?

Is VAT being treated correctly?

Are unusual transactions being investigated?

If the answer to those questions is uncertain, anything produced from the accounting system becomes less reliable.

That's why good financial information starts with accurate, up-to-date bookkeeping.

A sophisticated report doesn't compensate for unreliable information underneath it.

You Should Know What the Business Owes

The bank balance doesn't tell you how much money the business really has available.

There may be VAT due.

PAYE may need paying.

Corporation tax may be approaching.

Suppliers may be waiting for payment.

Loans and finance agreements may have repayments due.

Good financial control means these commitments are visible.

This is one reason the balance sheet matters.

It provides information about what the business owns and owes that you simply can't get from looking at the profit and loss account or bank balance alone.

You Should Know What Customers Owe You

The other side of the equation is money owed to the business.

A company can report healthy revenue and profit while struggling for cash because customers haven't paid.

As a business grows, this can become a significant amount of money.

If monthly sales are £150,000, a relatively small deterioration in payment times can tie up substantial cash.

Good financial control means knowing:

  • How much customers owe

  • Which invoices are overdue

  • Whether debtor balances are increasing

  • Who is responsible for chasing payment

The objective isn't simply to produce an aged-debtors report.

It's to make sure somebody is actually using it.

You Should Understand Whether the Business Is Profitable

This sounds obvious.

But knowing that the business made a profit last year isn't the same as understanding how it's performing now.

Revenue can rise while margins fall.

Employee costs can increase faster than sales.

Overheads can gradually accumulate.

One part of the business can perform very differently from another.

Good management accounts and financial reporting can make those movements visible while there is still time to understand them.

The aim isn't to drown the owner in reports.

It's to answer useful questions:

What happened?

What changed?

Why did it change?

Does anything need my attention?

Profit and Cash Need to Be Understood Separately

One of the most important aspects of financial control is understanding that profit and cash aren't the same thing.

A profitable business can experience cash pressure because:

  • Customers haven't paid yet

  • VAT or tax is due

  • Debt is being repaid

  • Equipment has been purchased

  • Stock has increased

  • Suppliers have been paid before customers

  • The business is funding growth

Equally, a healthy bank balance doesn't necessarily mean the business is making a healthy profit.

We explored this in more detail in Revenue Is Up. So Why Doesn't It Feel Like Your Business Is Doing Better?.

Understanding both sides gives a much clearer picture than watching the bank account alone.

Responsibilities Should Be Clear

Good financial control isn't only about numbers.

It's also about processes.

Who raises sales invoices?

Who approves supplier payments?

Who follows up overdue customers?

Who reconciles the bank?

Who deals with bookkeeping queries?

Who reviews the accounts?

Who makes sure VAT and tax deadlines are met?

In smaller businesses, several of those responsibilities may sit with the same person.

That's fine.

The important thing is that they sit somewhere.

When a finance function develops informally over several years, responsibility can become fragmented.

That's one of the warning signs that the business may need a better finance function.

You Need Information at the Right Time

Perfect information delivered six months late isn't particularly useful for running a business.

The appropriate frequency will vary.

Some businesses benefit from monthly management accounts.

For others, quarterly reporting may be entirely sufficient.

A very straightforward business may need less again.

There isn't a rule that says every established company needs a huge monthly reporting pack.

The question is whether the information arrives frequently enough for the decisions being made.

Our guide to what good management accounts should tell you explains what useful reporting can look like.

Controls Should Reduce Mistakes Without Creating Bureaucracy

As businesses grow, some basic controls become increasingly useful.

For example:

  • Who can approve a payment?

  • Can the same person create and approve a new supplier?

  • Who can change bank details?

  • Are significant payments independently checked?

  • Are finance-system permissions appropriate?

  • Are reconciliations reviewed?

These aren't exciting questions.

But good controls can reduce the risk of mistakes, duplicate payments and fraud.

The answer should be proportionate to the business.

A £1m owner-managed company doesn't need the finance procedures of a multinational.

But “we've always done it this way” isn't necessarily a control either.

Technology Should Make Financial Control Easier

Modern accounting technology has made many finance processes considerably better.

Xero, bank feeds, document capture and automation can reduce manual data entry and keep information more current.

AI is making it easier to analyse financial information and identify patterns or unusual movements.

We should use those tools.

But automation isn't itself financial control.

A transaction being processed automatically doesn't guarantee that the accounting treatment is correct.

A report being generated instantly doesn't guarantee the information inside it is reliable.

Technology works best when it removes repetitive work while appropriate human review remains around the areas requiring judgement.

You Don't Need to Understand Every Accounting Detail

Good financial control doesn't mean the owner needs to become an accountant.

You don't necessarily need to know how every transaction should be treated or how every accounting adjustment works.

But you should understand the financial position of your own business.

You should broadly know:

  • How profitable it is

  • Whether margins are changing

  • What the cash position looks like

  • What customers owe you

  • What the business owes

  • Whether there are significant tax liabilities approaching

  • Whether the numbers you're looking at can be trusted

Your accountant and finance team can deal with much of the technical detail.

The information they provide should help make the important parts understandable.

Financial Control Isn't About Controlling the Business From a Spreadsheet

Numbers aren't the business.

They don't tell you everything about customers, employees, quality, reputation or the opportunities ahead.

And an accountant shouldn't be trying to make every commercial decision for the owner.

Financial information does something different.

It gives you evidence.

It helps you understand the financial consequences of what's happening elsewhere in the business.

That's why the aim isn't more spreadsheets, more KPIs or more complicated reports.

Good financial control means having reliable numbers, clear responsibilities and enough visibility to know what's happening financially before it becomes a surprise.

Ian Morgan
Ian Morgan is the Managing Director of MBS Accountants and host of The Leaky Bucket. With more than 15 years’ experience in accountancy and business, he works with established owner-managed businesses to help them understand their numbers and make better-informed decisions. At MBS Accountants, Ian leads a team providing accounting, bookkeeping and outsourced finance, management accounts and financial reporting. MBS combines modern technology with experienced people to make sure clients have reliable financial information they can understand and use. Through The Leaky Bucket, Ian shares practical views on accounting, business finance and the realities of running and growing a business, drawing on his own experience as a business owner as well as more than 15 years working with other owner-managed businesses.
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